What Was All That Media Monitoring Talk About?

The third installment of HBO Max’s hit collection “Succession” was a person of the most extremely expected seasons of tv in 2021. For those who never view, Succession follows the dysfunctional Roy family members, whose patriarch, Logan Roy, owns and operates the biggest media and entertainment organization in the globe.

The next year finished in thrilling style, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where by he was supposed to just take the slide for a enterprise scandal, but as a substitute implicated his father in the scandal and a host of protect-ups and unlawful action.

But, this is a weblog about PR, communications and media relations, so plenty of about the plot summary. Alternatively, let us talk about how Period 3 started with Kendall Roy focused on getting his media checking tools and technique in location as he will get prepared to consider on his father and snatch his media empire away.

As Kendall leaves the push meeting, he asks his bumbling cousin Greg to start out monitoring the media and common community for reaction to his assertion about his father. Greg, who under no circumstances fairly understands what is heading on in any predicament, agrees to help without the need of comprehending what specifically is concerned he is essentially making an attempt to manually retain keep track of of the reaction to Kendall’s press conference across all of the web and social media till a a lot more official option is obtainable.

Naturally, this tactic fails, and it fails in hilarious trend (at just one level, Greg responds to Kendall by declaring that his principal takeaway from the media protection is that “the world-wide-web is big”). He is still left striving to compose down personal tweets, which is each humorous and pathetic. But putting the humor of the scenario aside, this episode can make a salient stage about the relevance of a true-time media monitoring system, specially for the duration of a significant news function or disaster. Striving to keep track of all the related media and general public sentiment for a manufacturer is unachievable, as Greg demonstrated.

But even a answer like Google Alerts, or a platform that does not offer obtain to all media varieties, is not adequate in the most significant moments for a model. Instead, an all-in-a person Earned Media Suite that gives tracking and sentiment analysis for Tv, radio, on the web news, social media and podcasts is what Kendall Roy – and all companies and brand names anxious with their media protection – needed as he prepared to acquire on his father.

Succession is one particular of the most critically-acclaimed and well-liked reveals on Television set nowadays, but due to the fact of the media and PR target of the exhibit, there are classes to be uncovered for any person in communications, PR or media. In the time 3 premiere, the lesson was crystal clear – never get caught like Kendall Roy did, without a extensive media monitoring software in area.