32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards
Yesterday — #MartechDay, yay! — we launched the global 2022 internet marketing engineering landscape, right after taking a year off in 2021. It grew a exceptional 24% to 9,932 answers. To make it readable, we truly built it totally interactive at martechmap.com, in which you can lookup, filter, zoom, and much more. It’s pretty wild.
But irrespective of its brain-boggling scale, the martech landscape has constantly been a sidebar to the real tale of how technology is altering advertising and marketing. The actually great stuff for me is how marketers leverage these equipment with technique, talent, and imagination to attain exceptional outcomes for their corporations and their prospects.
This is why The Stackies: Internet marketing Tech Stack Awards are my favored community party in the martech sector. Each calendar year, marketers enter by sharing a solitary slide that illustrates their martech stack. They frequently shout-out to the unique products they use. But the greatest ones express how they think about their stack conceptually. How does it fit into their organizational operating method? How does it aid their customer journey?
Collectively, they give us some perception into how martech is being utilized.
And, since it is also a enjoyable awards program, lots of style their stack slides with a very little excess pizzazz. Not essentially applicable to the stack’s mission, but entertaining to view.
This 12 months, 32 businesses despatched in stack illustrations. You can see all of them in the free Condition of Martech 2022 report we launched yesterday — The Stackies start on webpage 31. (And if you want to look at the ones from previous years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for every capable entry to a non-income. In the previous, we’ve donated to companies that encourage variety and inclusion in martech. This year, specified the awful situation in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Each individual year, we also decide on five “winners” for the awards. I put winners in quotations simply because, while the ones we choose are awesome examples of martech stacks that have introduced one thing notably useful or artistic to their visualization, all people who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a entire wins from this spectacular corpus of actual-entire world stack illustrations.
4 Successful Stacks from 2021, Current for 2022
My gratitude is in particular huge for organizations who enter The Stackies numerous a long time in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
Four of the five winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered all over again this 12 months with up to date slides, and wow, they are seriously great. They totally qualify as profitable entries yet again.
On the other hand, we desired to distribute the enjoy a bit to contributors who did not just get past calendar year. So when we did not decide on them as winners for 2022, they really deserve to be recognized as “standing winners” from last yr.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so substantially for continuing to contribute to The Stackies! This sort of a wonderful way to guidance the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
Even now, choosing 5 winners among the all the remaining fantastic entries was rough. These are the ones we chosen, but I strongly really encourage you to download the comprehensive established in the Condition of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to all those firms to let them know you take pleasure in their contributions.
Our 5 picks, in alphabetical order:
Yet again, a massive, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so many excellent entries from the AMA, Annum, Cvent, Electronic Access, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and extra. Look at them all out.